Goodyear EfficientGrip Compact 2

Since they were founded in 1898, Goodyear has been at the forefront of research and development in tyre products, from creating the first detachable tyre in 1904 to designing Aquatred in 1993, the first pattern created specifically for wet conditions. This can be seen in the range of features found in their consumer products currently on the market, such as treads optimised to reduce aquaplaning and Smart Wear systems that reveal new grooves across the product lifespan.Consequently, Goodyear has gained a reputation for innovation in rubber and tyre design and manufacturing. To maintain these standards, every Goodyear tyre undergoes at least 2-3 years of development including up to 400 laboratory and 200 road tests to ensure consumer trust in their quality and reliability. As a company dedicated to forward-thinking evolution, Goodyear are also at the forefront of environmentally conscious design and the approaching electric vehicle revolution. Preparing commercial tyres that will utilise 100% biodegradable materials and feature self-regenerating technology that adapts to the conditions, Goodyear prove themselves to be a brand that continues to look forward towards the future of travel.